Luna park postcard, 1914
Whitney Bros., Electric Post Card Studio.
This is the letter on the back of the card -
3/1/14
Dear mum,
What to you think of this photo? Isn't it a brakeup? A friend of uncles took up us in an aeroplane last night. We went all over St Kilda, it is a bonza place. Got through all our money for goodness sake. Send us some money or else we won't come home, we will have to go to work. We are just going down to Hampton, Ethel is leaving for Sydney this afternoon. Love and kisses to Amy and yourself, from your stony broke daughters. [I have added punctuation]
Reverse of postcard
Whitney Brothers Electric Post Card Studio
The postcard was produced by the Electric Post Card Studio. The Herald of December 10, 1913 had this report -
Inside Luna Park. Kaleidoscopic Features.
Messrs Whitney Bros.' attractions are again a feature of the Big Show. The number of their concessions has been doubled, and only the most popular of their last year's list have been retained. They are introducing for the first time in this country their Automatic Shooting Forest, the most ingenious mechanical rifle range, ever brought to Australia; the Canadian Logwalk, an original and provokingly enjoyable conception ; the Melbourne Cup and Egyptian Palace of Fortune, both wonderful fun provokers; the Joy Club, Aunt Jemima's Washday, the Arabian Darts, Tip-'em-Over and Add-'em-up, the Plate Board, Giant Punch and Lift, the High Kick, and many other laughable novelties.
The Electric Photographic Studio is where sitters are snapped amid new settings, including an aeroplane apparently among the clouds at an elevation of 3000ft. above Luna Park, and the St. Kilda Beach, which are seen in miniature below. Apart from this clever photographic illusion, the post-cards are taken "while you wait," and delivered the same evening.
A delicious aroma of the pop corn crispettes greets one at the gates, and bridges over the interval since last year with many pleasurable reminiscences of the fun of 1912, and makes the old-time visitor feel at home again. Messrs Whitney Bros., are well satisfied with their move from America to Melbourne, where in their opinion Australian amusement seekers are more exacting than elsewhere, but none the less appreciative of a really good show.
(The Herald, December 10, 1913, see here)
The Herald's full page promotion of St Kilda by the Sea and the main attraction - Luna Park.
The Herald, December 10, 1913 http://nla.gov.au/nla.news-page26289633
